Paolo Basauri asked:




Are you tired of inefficient communications and badly delivered documents with your fax machine? That’s because fax machines are becoming relics of the past. We are living in the age of high speed communications and we have the help of computers available. It is time you start changing from machines to PC fax software.

PC fax software is the tool you need to expand your communications and free your time. In personal life it means saving a lot of money in a machine, supplies and maintenance. In businesses, it could give you that difference that makes you better than the competition. Why? It simply speeds up the communications with customers and providers and at the same time, frees up time to do other things toe expand your business.

Getting started with PC fax software is very easy. In fact, you don’t even need to spend a dime. Fax software companies and Internet faxing services both give you a trial of what they have to offer, either in the way of limited software or through 30 days free trials. What this will do, is help you make an informed decision on what software option will work better for you.

PC Fax software offers many benefits let’s take a look at them: ease of use, instant implementation, fax broadcasting capabilities (this means you can send your document to hundreds of people at the same time in a matter of seconds), tracking of incoming and outgoing documents, re-trying (the programs after failing to delivery, tries again a couple of times to ensure the document gets delivered).

What are you waiting for? PC fax software is the tool you need to give your business an improved speed of communications.

Christine Harrell asked:




Fax broadcasting, also called fax blasting, is a highly effective form of advertising if executed correctly. Fax broadcasting allows a company to instantly deliver targeted marketing messages to a large audience for an incredibly low price.

Fax broadcasting is a way to get real, physical promotional messages into the hands of your target audience at a cost of about 96% less than sending information through the mail. Blasts of up to 1000 faxes, complete with statistics, can cost as low as $40 with price breaks on larger quantities.

The two most critical factors in ensuring a successful fax broadcasting campaign are the accuracy of the fax mailing list and the quality of the marketing message. Below you’ll find some tips and ideas to maximize the return on investment of your fax broadcasting campaign.

Define the recipient’s specific action

Too often people send out marketing messages hoping that customers will react in a way that benefits the company. Before you even start creating your message, ask yourself: What precise action do I want a recipient to take after reading my message? Will they call a number for more information? Fill out a form and fax back to receive a special free report or bulletin? Or perhaps file the fax in a specific folder in their filing cabinet for future reference?

Include a call to action

Don’t just hope that recipients will infer the action you want them to take. Make sure to include your specific call to action on the page. A call to action might be: “To receive this free special offer, log on to http://www.website.com within the next 24 hours and order online.” By first determining the specific action your customers will take, then creating your marketing message around it, you are more likely to get the reaction that you are anticipating.

Designing the content

A fax broadcast should be eye catching and encourage the recipient to pick it up and read it after just a glance. Include different sized fonts to accomplish different goals. Use large fonts for brief bursts of relevant yet intriguing text to catch the reader’s attention. Provide a brief follow up to your large text in medium sized font. Add some details in smaller text for those who are interested and want to read more. Give the prospective client enough information to pique their interest then encourage them to seek you out for more information. This not only stops you from crowding your fax broadcast with text, but also engages the prospect.

Fax Broadcast layout and design

While art and design are highly subjective, there are a few basic rules of thumb to stick to. Give the page adequate margins. Think of the white space as a design element to give shape to the other elements on your page, not just blank space to fill up. Choose a professional image or illustration that doesn’t include a lot of dark areas and will look great in black and white. Unless you’re a graphic designer, do a search for professional stock images to find illustrations and photos at low prices. iStockPhoto.com offers more than half a million professional images for just $1 per image.

Test your Message

Before sending your fax out to thousands of people, get the opinions of a few people who aren’t completely familiar with your business. The goal isn’t to find out if they like your promotional flyer, but to test whether or not it delivers the intended message. Make a list of 3-5 very specific questions to ask your test audience such as: “What exactly does this company do?” “What problem does this company’s product or service solve?” or “What action will I take after reading this offer?” Continue testing until you get the desired results and you’ll improve the chances that your target customers will have the same reaction.

Find or Create a Targeted Fax Mailing List

The accuracy and quality of the mailing list for your fax broadcast will ultimately determine if all of your hard work will pay off. To accomplish this you can purchase a fax mailing list, create your own custom list by gathering info from company websites, or hire someone to collect the information for you. A quality fax broadcasting service will offer statistics to let you know how many were delivered successfully so that you can fine tune your mailing list.

Fax broadcasting can be an extremely effective marketing tool, especially for small businesses on a budget that need to make a big impact quickly. While everyone else is concentrating their efforts on email marketing, you can deliver a hardcopy right into the hands of your target customer. Unlike email, someone is sure to look at it and not just instantly toss it away. By designing your fax broadcast effectively, you can easily expand your reach and grow your business.

Jenny **** Josol asked:




Facsimile or fax is a useful breakthrough of technology wherein people can send and receive messages from any corners of the world. You might have the basic knowledge on sending a fax. Now, you might wonder, if you are on the other side of the pole, how are you going to receive the fax just sent to you.

There are now new ways in receiving a fax. Apart from the traditional method of receiving a fax from a fax machine, you can now receive it with the aid of the internet and email.

If you have an account from certain servers, then all you need to do is to sign up and browse your fax on your trusted site. You will then be able to receive your file using your personal fax number as it is then converted into a computer file.

The file is then stored at the website as an inbox folder. You can just click on the attachment you wish to view using software you installed on your personal computer.

Added to that, you can also receive a fax via email. With this, instead of being attached to an internet, the fax is attached to your email. With the use of your personal fax number, the attached file is converted into a computer file.

These methods of receiving a fax are safe since your personal account is private that only you can have access to. It is also convenient and easy to manage as this no longer requires a fax machine for the exchange of documents or files.

Robin Henry asked:




When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn’t spend millions of dollars annually for advertising if it wasn’t necessary. But every week, a K Mart catalogue arrives in our mail box. Every week, like clockwork, ads appear on television for K Mart specials … there are always specials.

All of us in business, whatever our size, need to have an effective, efficient advertising strategy. If you can afford an all bells and whistles television advert and run it in prime time like K Mart, that’s great. Most of us however, can’t afford that type of advertising and have to find alternatives that are cheap, but still bring home the bacon.

A few years ago email looked like being a cure-all for those of us without huge budgets. Unfortunately, spammers killed the golden goose; it is now only effective for selling to those who have agreed to receive our messages. And even then, there’s no guarantee that the messages we send will not be deleted by overactive spam filters long before they reach their intended destination. Adding to our misery is the anti-spam legislation in the US, AUS and various other countries that makes the task of legitimate marketers unnecessarily difficult when it comes to email marketing.

Fortunately, the “Spam Act 2003″, at least in Australia doesn’t outlaw sending commercial fax messages*. So suddenly, the fax has fallen back into favour because it has several additional advantages:
It’s cheap. Not as cheap as email and some pay-for-click advertising, but much cheaper than advertising in news media. You can target specific markets You can send as many pages as you like (but don’t irritate recipients) It’s quick and simple You don’t need a fax machine While it’s true recipients can discard faxes, most arrive and at least have a chance of being read You don’t have brochures left over when a product or price changes

There are many service providers out there in cyberspace who provide a comprehensive faxing service. I pay my provider up front and can do a broadcast message to as many fax numbers as I please by clicking one button … Send! When the broadcast has finished I receive an email message telling me how many were successful and unsuccessful and the cost for the transmissions. It beats hell out of doing it manually. The last
transmission I sent involved 58 destinations that cost me $10.44 AU or $0.18 per A4 page. Of the 58 sent, all arrived.

Here’s how I run my campaigns.

First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I’m selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I’m ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I’ve just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you’ve found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you’re in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I’m sure you’ll take to it like a duck to
water.

Here’s to many successful fax campaigns.

* – You need to check out the spam laws in your own country before embarking on a fax advertising campaign

Published June 2005. Copyright Robin Henry 2005.

Aaron Siegel asked:




If your a large company that uses broadcast faxing services or faxes from a dedicated line, you know how per minute charges can rack up a bill. Whether your sending a price catalog or promotion you need to ensure that time is saved during the fax transmission time. Transmission times may be billed by the minute, the second, or 30 seconds and each second or minute counts when sending out 1,000 or more faxes a month.

When faxing documents it must be remembered that each dark space on the page will slow down transmission time extending minute usage. Everything typed and printed o your page is going to be taking more minute juice and more minute juice equals more wallet juice. (It is not advised you drink either of these juices by the way.)

Try some of these tips to help reduce your fax broadcasting time and you may find you save your company a sizable amount of funds that can be better utilized within the company.

Fonts

When sending out a broadcast fax you need to seriously take a look at your fonts. First question to ask yourself is are your fonts legible? Keeping your font to a basic Time Roman font can help reduce black space on your paper as well as keep it legible for your readers. Finding a font size that suits your message is equally important. Keeping your font size to a maximum of 14 and no lower than a 12 will keep the message size down to reduce per page transmissions as well as reduce the receiving party’s fax paper waste to a minimum.

Graphics

Graphics are not preferred for faxing but at times it may be necessary. An instance of graphic usage might be your company logo to reinforce branding in your communications. If you must use graphics try seeing about resizing the logo if it is too large. It is best to keep it small and to the upper right hand corner of your message. You will not decrease fax transmission time if you add additional graphics such as products or additional corporate images.

If you want to have clients view additional images there is another way around this. At the bottom of your fax inform them that the products can be viewed online at your site and give them the URL where a more picturesque catalog exists.

Word Count

In some cases the word count may be impossible to reduce, especially with a large price list. If it can be reduced however, you should work on reducing the message size. Find different ways to word your message so you don’t end up taking too much white space. Keep your message to the point and as brief as possible. Your reader will appreciate the ease of reading your message without taking too much time out of their day as well.

Paper

Make sure your paper is clean and free of any markings. Anything darker than the white on the paper will be picked up by the fax machines and have to be registered into the transmission. Not only will your fax look ugly, you will have added more minute usage to your faxing and that is what we are trying to avoid.

By following these tips you should be able to reduce your transmission times significantly if you weren’t using these tactics already. Remember, anything other than white is going to be considered part of your transmission so keep it clean and legible and start saving money.

Titus Hoskins asked:




Internet fax is simply using the Internet and email to send your faxes. You sign up with an online fax provider to get a local or toll-free fax number. You can send and receive your faxes as email attachments wherever you access the web. Many believe it is faxing done right!

Internet faxing is becoming extremely popular. Many businesses are retiring their old fax machines and switching over their faxing services to this relatively new way of faxing. Many ordinary individuals are also discovering the simplicity and convenience of having an online fax service.

Internet fax has many advantages: no extra phone line, no messy paper jams, no missed calls or busy signals. Internet fax is cheap, simple and mobile. It is faxing done right.

Using an online fax service is very convenient. It is available wherever you have the Internet. These days that’s just about everywhere. You can use an online interface to check and receive your faxes anywhere, anytime. No more late trips to the office to retrieve that all-important fax you left in the fax machine.

Perhaps, the main reason for the popularity of Internet Fax has to do with the low price or cost. Acquiring an Internet fax service is cheap and relatively painless. You can setup an account with your own fax number within a few minutes. Since everything is handled online, you can setup your fax service at any time of the day or night.

More importantly, there are countless online fax service providers and plans to choose from. With a little shopping around, you can find the perfect service and plan to meet your needs. If your fax requirements are very minimal you can even get a fax service for under 20 bucks a year!

If you’re a small business just starting up, you can save on the cost of an extra phone line and the purchase of a fax machine. You will also discover there are many different fax plans to meet your company’s needs. These plans are very affordable and convenient for any business start-up.

Fax plans can be tailored or chosen to meet your own specific needs and faxing requirements. Should the need arise, these fax services are completely scalable. They can fulfill even the most demanding faxing your company may require, including heavy fax broadcasting. You can easily add extra fax lines or numbers for all your agents or departments.

Word Of Caution

However, a word of caution, when buying or acquiring any kind of service you must thoroughly check out the service provider or company. Internet fax is no different. You must do your homework.

Many small and big businesses usually go with a well known fax service provider. Some of the better known ones are eFax

Internet Fax is Faxing Done Right is a post from: Fax Broadcast Services

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Online Fax Can Take Your Business to the Next Level is a post from: Fax Broadcast Services

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Titus Hoskins asked:




Online fax is using your email system and your Internet connection to send and receive your faxes. It directly connects all your faxing chores and requirements to your computer and the web. Online fax totally modernizes all your faxing by bringing it solidly into the computer age.

Since it is web based, you can access your faxes wherever you have Internet access and these days that’s just about everywhere on the planet. It completely liberates you from the old fax machine since you’re no longer tied down to just receiving and sending your faxes from the office. With Internet fax all your faxing is totally mobile; you can send and receive your faxes on cell phones, PDAs, laptops… or any portable device with an Internet connection.

If your business heavily depends upon faxing for sales orders, customer and employee communications… then it is very easy to understand why having a completely mobile faxing system will make your company more competitive. It will increase your sales and make your business much more productive, especially if faxing is one of your most widely used marketing tools.

Just imagine, no more lost sales or customers because of busy signals, paper jams or because no one was in the office to catch that timely fax that needed your immediate attention. Not to mention, how important online faxing will benefit your business if you have traveling sales staff or workers operating in the field where fast communication is essential to the smooth running of your business.

Plus, you have to add in the fact that online faxing is much more secure than regular faxing since your faxes can be encrypted and no one has to see them but you. You can also securely store your faxes for later retrieval; even months after you received them.

Online fax will make your company more competitive and keep it competitive in this dog-eat-dog business world. This has even greater significance when you consider today’s harsh economic climate; every company or business needs every little advantage it can muster. Internet faxing will give your business that competitive edge and it can even take your company to the next level.

How?

Most of the online fax service providers have corporate faxing plans and are completely scalable for any business. You can scale up your faxing numbers/lines as your business requires it. You can easily tool up or tool down depending on how your business is going. You can also do fax broadcasting, where hundreds or even thousands of faxes are sent out to your clients simultaneously.

In order to use web or email fax, you have to first sign-up to an online fax service which will give you a local or Toll-Free fax number which you can send out to all your contacts. You are also given an online site (interface) where you can access your faxes. You can simply logon to send or receive your faxes. You can also store your faxes in this online account. Your faxes are sent through your email as an attachment, usually in TIFF or PDF format.

Fax services usually charge around 10 dollars a month, but each company has slightly different faxing plans and prices so it pays to do your homework since you can save significant money over the long haul. Remember, this is an ongoing business expense so shop around and find the best program to perfectly match your own faxing requirements.

One factor you have to always keep in mind, even if you’re not using Internet fax, your competitors are probably already using it. Can you really afford to give them this competitive advantage over your business? Can you really afford not to use online fax is the question you have to be asking?

It’s your call.

TeamGroupUK asked:

Fax broadcasting (bulk faxing) remains as popular as ever. It enables businesses to quickly reach thousands (or indeed hundreds of thousands) of prospects with the price per contact being one of the lowest in direct marketing. Where else can you make direct contact with a potential client for as little as 1p (2.0c)? With direct mail costing upwards of 75p per letter (no guarantee of delivery!) and email broadcasts often being rejected by spam filters the argument in favour of fax marketing is compelling. For more information on fax marketing we suggest you go to our dedicated fax broadcasting site: www.promofax.co.uk

chris3b416 asked:

www.eFax.com Make your job easier- eFax.com has the send a fax from the internet software you need. Toll-free or local, eFax gives you a unique fax number with plenty of online storage. Keep in contact and save time and cash- Call 866-945-3124 to send a fax over the internet. Get an online fax number in only 2 minutes when you sign up for one of our fax plans.

armi557bf asked:

www.eFax.com Make your job easier- eFax.com has the software to receive email fax you need. Toll-free or local, eFax gives you a unique fax number with plenty of online storage. Get an online fax number in only 2 minutes when you sign up for one of our fax plans. Keep in contact and save time and cash- Call 866-945-3124 to receive fax to email solutions.